Why subscribe?

Your newsletter that discusses the intersection of culture, community and commerce. In it we’ll cover brands building communities, communities building brands and anything that strikes our fancy, but some common themes:

  • In-Person 2.0 - How retail is adapting to experiential marketing and the transition from buying things in-person and socializing online to socializing in-person and buying things online.

  • How our society is increasingly linking itself to brands as totems in an increasingly secular world.

  • How an increasing need to belong leads to hype culture, nostalgia marketing for a better world.

  • How many brands are using the illusion of community to build an audience but aren’t delivering on it.

  • The future of social clubs and the role for digital platforms in social life.